Thursday, 15 October 2015

Definitions


Media Platforms: The platform in which the content is released on
Media Devices : Equipment in which the product Is shared on or devices that holds the media
Media Sector: The industry which creates the media product
Media Product: The the creation which comes from the media sector.
Analogue: Devices which records data linearly from one point to another.
Digital: Devices which performs all calculations using ones and zeros.
Cross-Media Synergy: When you can do one or more thing with a product.
Individual consumption: When you're enjoying a product by yourself
Group consumption: when you use the product in a group setting
Technological convergence: As technology changes, different technological systems evolve towards performing similar tasks.

Primary research: Finding research out yourself,through surveys,questionnaires,interviews.
Secondary research: Finding someone else's research either in books or on the internet.
Quantitative research: Research based on facts and figures.
Qualitative research: Research based on attitudes thoughts and opinions.
Objective questions:  Require a user to choose or provide a response to a question whose correct answer pre determined.
Subjective questions: Are questions that are asked in a way to extract a certain response.  Reliable questions: Are questions you can rely on to give you the correct information on something.

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